FIGHT Antimicrobial resistance (AMR)
75% OF PATIENTS IN SOUTH AFRICA
ARE PRESCRIBED ANTIBIOTICS FOR NO REASON.
WHY? Due to the misconception that antibiotics treat all infections. However, antibiotics only work for bacterial infections.
If over prescription remains unchanged, antimicrobial resistance will cause more deaths than cancer & diabetes by 2050.
ESI HEALTH'S MISSION & VISION
Our mission is to drive behavioural changes and responsibility of appropriate antibiotics use to the general public & healthcare professionals.
This project aims to take charge of antibiotic resistance in South Africa through a holistic national awareness campaign to drive responsible antibiotic use.
ESI HEALTH'S PROGRAM
Creation of a holistic
National awareness campaign
through key channels e.g. TV, radio, digital platforms.
Engage & connect with key actors in the health industry such as National Department of Health, Medical aids and Hospital groups.
Less demanding patients.
Less antibiotic prescriptions.